EmeraldStrategic
Four services. One growth system.
GHL CRM & Automation
The system that catches every lead before it goes cold — missed-call text-back, review requests, and pipeline tracking, running automatically.
Website Build & Hosting
A custom-built, mobile-first site — not a template — with the pages a service business actually needs to rank and convert.
SEO
The work that gets a site to show up when someone searches for your service — and keeps it there. SEO compounds, it doesn’t expire.
Meta Ads Management
Paid demand on top of organic — useful for filling the calendar fast or launching a new service line. Results start the day spend starts.
Individual or bundled — your call.
Start with the one service you need most, or bring everything under one roof from day one. Exact pricing is scoped to your business — reach out for a quote either way.
What happens after you sign.
Click a step to see what happens and what comes next.
Discovery Call
Week 1We map your current sales process, lead sources, and follow-up gaps — then scope exactly which services fit, individually or bundled.
CRM Build
Weeks 1-3Sub-account, calendar, and pipeline configured to your sales process. Missed-call text-back, review requests, and follow-up sequences built and tested.
Website Build
Weeks 1-6Custom design and build on your domain, wired into the CRM, mobile-optimized and built for local SEO from day one. Runs in parallel with CRM setup.
SEO Foundation
Month 1Technical audit, Google Business Profile optimization, and local keyword research by service and area — the foundation the rankings compound on.
Ads Launch
Week 1-2 (if bundled)Meta Pixel setup, audience research, and campaign launch — paid traffic starts the same week the management fee starts.
Content & Authority
Months 2-3Ongoing SEO content production — service and location pages, blog posts — plus citation and backlink building for local authority.
Optimize & Report
Month 4+Monthly reporting across every active service — rankings, traffic, ad performance, CRM automations — and ongoing tuning as your business changes.
Your Growth System
RunningOne partner, one system, one monthly report — instead of four disconnected vendors who don’t talk to each other.
One partner. Every growth system you need.
Emerald Strategic is a digital growth partner built for home and trade service businesses — the ones doing real, physical work who don't have time to manage four separate marketing vendors.
Engineering Background
B.S. in Electrical Engineering, with a B.S. in Network Engineering underway. I understand how the systems actually work, not just how to sell them.
AI-Focused
Currently pursuing an MBA in Artificial Intelligence while working as a Lead & Level 3 Automation AI Engineer — automation isn't a buzzword here, it's the day job.
Based in Sneads Ferry, NC
Working with home and trade service businesses nationwide, remote-first — with the flexibility to jump on a call whenever you need one.
Kaley Fennell
Founder & Engineer
Taking on a small number of new clients so every account gets real attention, not a ticket queue.
Get In TouchHands-On, Not Hands-Off
I build and manage every account personally — no hand-off to a junior team you've never met.
Transparent by Default
Every price sheet shows individual and bundled costs side by side. No hidden markup, no “contact us for pricing” games.
Built to Grow With You
Emerald Strategic started as one person solving one real problem for one real client — not a franchise playbook. Every engagement gets that same attention.
Want a free
growth audit?
Email us or reach out on LinkedIn — tell us about your business and what's not working, and we'll send back honest, specific recommendations and pricing. No pressure, no obligation.